There is an opinion that the invisible hand of the market is what controls the market. It’s a controversial opinion, but it’s a dominant one. This is considered because the market is not controlled and seems to work on its own, as something independent. As a result, the market must be obeyed, adjusted to it, its opinion must be taken into account, and its wishes must be guided.
The need to obey does not appeal to businessmen who are used to being obeyed by everyone. It is all the more unpleasant to submit to it is not clear what and to whom, because the market structure is very abstract. But there is nothing left to do, you have to obey, because if you do not do it, you can fly out of it very easily, very quickly and forever.
The market is controlled by the invisible hand of the market and it is necessary to obey it. All movement in the market is 100% dependent on it. It actually determines the level of demand, the level of competitive price, product characteristics, price, and motivates buyers to buy. We can say that it is the invisible hand of the market that sets trends in the market.
What the invisible hand of the market looks like
It is better to be friends with the invisible hand of the market if you want your products or services to sell well. But is friendship possible between a businessman and the invisible hand of the market? Is it possible to shake the invisible hand of the market and enlist its support? It is possible, but only if you own eMarketing, because eMarketing makes the invisible hand of the market visible.
Moreover, through noomarketing, you can not only shake this hand, but also become a friend of it, as a result of which noomarketing is the basis of a successful business. What is the market from the point of view of eMarketing? From the point of view of noomarketing, a market is a structure based on the idea of a product, or the idea of a person, business, or market itself.
Mechanism of the invisible hand of the market
The invisible hand of the market always works exclusively in its own interests. It favours those undertakings that develop it and destroys those undertakings that do not allow it to develop. It determines the demand from consumers and motivates them to consume goods and services. Demand is equal to the number of people who have implemented the idea of this product.
But it is not enough to introduce the idea to more people, you still need to organize an effective interaction of marketing and sales to enhance the effect. Until the idea is embedded in a person, the invisible hand of the market cannot influence or motivate them to buy Your product. Until the idea is embedded in a person, it is impossible to sell them a product or service.
The principle of the invisible hand of the market
The invisible hand of the market creates an offer and allows you to profit from marketing. It motivates the bearers of this idea, who can produce products corresponding to it, to engage in their production. This is why people create different businesses, not because they want to make money, as they think at first glance.
The price can also be said to be set by the invisible hand of the market. More precisely, it determines the value of a product for producers and consumers. Then, based on the perception of this value, consumers determine what price they are willing to pay for the product. Manufacturers, in turn, determine what price they are willing to sell the product for.
How the invisible hand of the market operates
A great idea affect their hosts at a distance. And here a logical question arises: can the bearers of an ordinary idea influence the super-idea? Of course they can. The carrier of an undeveloped idea, or in other words, the consumer can tell it that he needs a product that corresponds to this idea, that he needs something that will allow it to be realized.
The super-idea, or in other words, the invisible hand of the market, is the intermediary between the producer and the consumer. It automatically introduces the idea of the market to people who are suitable for it and thus creates new consumers in the number of products and services needed by manufacturers. The right way to start a business is to create it.
How to make friends with the invisible hand of the market
The rest of the people, and the vast majority of them, do not want and cannot develop the idea to such a level as to become consumers of goods and services. Only marketers can help here. They have tools that turn even the laziest people into consumers. Due to the fact that marketers can create consumer – they need the business.
A business can’t exist without customers, so it needs marketers. Of course, manufacturers can also learn the tools if they read articles on marketing, but as a result, they will become marketers themselves and they will have to do many things at the same time, they will have to sit on two chairs, which is not very convenient.